Our Mission and Our Philosophy

About Our Digital Marketing Consulting Firm

Want to work with a partner who sees things differently to help you get better results? Our boutique marketing and website company can help you create the right strategy and work with you to implement the right tactics to drive your success. This may include a variety of options including: WordPress websites, content marketing, lead generation/marketing automation, SEO, and PPC to name a few. We take on the burden of determining the strategy, so you can focus on doing what you love - running your business.



Most business owners are so busy working IN their business that they don't have the time and/or expertise to consistently work ON their business. We offer a fresh perspective to help you gain clarity on how to reach your business goals. This approach reduces the stress of trying to figure what to do and let's you focus on the part that you love - running your business! We can help you wisely invest in your marketing effort to increase your return on investment and free up time for important things like a well deserved vacation!

My name is Joanna Caveney and I'm the founder of Veralution, LLC. I started my boutique marketing and website company because I see things differently and we want to help our clients achieve their success goals. Let us help you uncover your true business goals and put together a data based strategy to help you succeed. If you are looking for a "partner"   who will ask you the hard questions and help you achieve real results, you've come to the right place.

Core Values:

Partners in Planning

We partner with our clients to educate them on options and guide them through the process to come up with the right approach for your business. You don’t have to have all of the answers! We take the time to learn about what makes your company unique, define your business goals, understand your challenges and partner with you to recommend the right approach. If you are ready to invest in your business’ success, we are ready to help you!

Data-driven Baseline

Based on a variety of data points, we create a snapshot of where you are now to serve as a benchmark for measuring future growth. We analyze this data and based on our expertise and your goals, we assess the pros and cons of your existing approach. This allows us to find quick wins for you. We will talk with you to determine what the next steps should be to help you get the most bang for your buck. We sift through all of the data, interpret it and share the recommendations with you.

Best Practices and Expertise

Although our industry changes all of the time, we do our best to provide you with sound solutions based on best practices and our expertise. We have a proven process to provide real results. Our team includes experts in a variety of specialized areas to help you get real results.

  • We do our best to follow a variety of best practices to help provide you with a sound solution that delivers results.
  • Typically, the biggest challenge is taking the time to determine what the right strategy should be and then determining which tactics will help you achieve your goals.
  • We create a detailed process that takes into account our mission, best practices, and the unique needs of our clients.

Transparency and Reports

Many small business owners want to know how things are progressing, without weeding through piles of reports. Our clients understand that some tactics provide quick results (think PPC), while some take more time (think SEO). Since Rome wasn't built in a day, we make it easy for our clients to see our progress by offering monthly reports.

  • We can analyze the data, interpret it and share the recommendations with you.
  • We track select KPI's (Key Performance Indicators) for your business.
  • Our reports are written in business terms that are meaningful for small business owners, not in "geek speak".


Ready to take the first step?

Simply request a complimentary 30 minute phone consultation. First, we'll ask you a few questions to help us better prepare for our chat. During our call, we’ll start to discuss your primary challenges and review a complimentary audit of your website. This helps you learn more about how we work and helps us both determine if partnering together would be mutually beneficial.