Our Mission and Our Philosophy

About Our Digital Marketing Consulting Firm

Want to work with a partner who sees things differently to help you get better results? We can help you create the right plan and navigate the options relating to WordPress websites, content marketing, lead generation and marketing automation, SEO, and PPC to name a few.



We help small businesses plan and implement website and marketing solutions that attract high quality prospects, generate leads and automate the process of educating them on the value of your services so they become clients. This approach will help put more money in your pocket.

If you are looking for a "partner" who will ask you the hard questions and help you achieve real results, you've come to the right place.

My name is Joanna Caveney and I'm the founder of Veralution, LLC. I started my company because I see things differently and want to help my clients achieve real results. Let us help you uncover your true business goals and put together a data based strategy to help you succeed.

Small Business Challenges:


Too busy working IN your business

to work ON growing your business?


As a small business owner, you most likely have more than enough on your plate! There is so much involved in running the day to day needs of your business, it can be hard to find time to take a step back and look at your website and marketing efforts.


How can I automate the sales and marketing to earn more business with less effort?


In today's fast paced world, there just aren't enough hours in a day to get everything done. You can't get more hours in your day, however you can automate your process. You can automate part of the process to attract top quality prospects and then educate them to earn their trust as well as earn their business. 


Overwhelmed by options and

don’t know where to start?


It can feel overwhelming to try to figure out what should be done to improve the results that you see from your website and any current marketing efforts. Many people ask, “Should I redesign my site, try more SEO, try PPC, email marketing, social media…What should I do first?


Don’t have the expertise to create a roadmap and don’t want to invest in the wrong approach?


Whether you have a website and marketing system in place that may need refining or you need to create a new plan from scratch, we offer a variety of services to help you create the right strategy first and then decide on the right tactics (i.e. SEO or PPC) to help you achieve your goals.

Ready to take the first step?

Request a complementary 30 minute phone consultation. First, we'll ask you a few questions to help us better prepare for our chat. During our call, we’ll start to discuss your primary challenges and review a complementary audit of your website. This will help us determine if we are the right partner for one another.

Core Values:

Partners in Planning

We partner with our clients to educate them on options and guide them through the process to come up with the right approach for your business. You don’t have to have all of the answers! We take the time to learn about what makes your company unique, define your business goals, understand your challenges and partner with you to recommend the right approach. If you are ready to invest in your business’ success, we are ready to help you!

Data-driven Baseline

We create a snapshot of where you are now based on gathering data using a variety of sources. We analyze this data and based on our expertise and your goals, we assess the pros and cons of your existing approach. We will talk with you to determine what the next steps should be to help you get the most bang for your buck. We sift through all of the data, interpret it and share the recommendations with you.

Best Practices and Expertise

Although our industry changes all of the time, we do our best to provide you with sound solutions based on best practices and our expertise. We have a proven process to provide real results. Our team includes experts in a variety of specialized areas to help you get real results.

  • We do our best to follow a variety of best practices to help provide you with a sound solution that delivers results.
  • Typically, the biggest challenge is taking the time to determine what the right strategy should be and then determining which tactics will help you achieve your goals.
  • We create a detailed process that takes into account our mission, best practices, and the unique needs of our clients.

Transparency and Reports

Many small business owners want to know how things are progressing, without weeding through piles of reports. Our clients understand that some tactics provide quick results (think PPC), while some take more time (think SEO). Since Rome wasn't built in a day, we make it easy for our clients to see our progress by offering monthly reports.

  • We can analyze the data, interpret it and share the recommendations with you.
  • We track select KPI's (Key Performance Indicators) for your business.
  • Our reports are written in business terms that are meaningful for small business owners, not in "geek speak".