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Frequently Asked Questions
Tired of spending your time searching for answers to your digital marketing questions? We know there are a number of questions that come to mind as you consider who you want to partner with to achieve your website and marketing goals. Reach out to us, we're happy to help you!
We Are Usually Asked About
That is no problem! We love doing strategy sessions to learn about your business’ purpose, goals and challenges to help recommend an approach that will help you achieve your business goals. We can help you with your initial website as well as SEO, PPC, landing pages, email marketing, social media setup as well as branding, if needed. We want to help you get the best results for your investment.
A Content Management System is a tool that allows you to maintain the pages of your website yourself, without the need for any technical skills. A CMS allows you to edit and add pages, images, products or blog entries to your website. This approach allows you to keep content fresh, without being required to pay someone else to do it and without having to wait for someone else to do it. You are in control of your content. You can choose to make the updates yourself, or if you prefer, you can request our assistance.
WordPress is a tool that provides a lot of built in functionality and structure for building a website. We use WordPress because of the functionality that is built in, which saves us time and therefore saves you money. WordPress currently powers over 25% of the entire web. That’s right: one quarter of every website in the world is built with WordPress and that number grows daily. WordPress offers the best solution for our clients’ needs because it offers the best combination of options which includes: a robust platform which is fully customizable, scalable to grow with your business, many high quality “add-ons” options, easy to use interface, shorter learning curve and a strong developer community to support it. It allows us to create a very custom and robust solution for a very reasonable investment. And WordPress just keeps getting better and better.
Well, the short answer is, it depends on what you really need. Asking “How much does a website cost?” is similar to asking “How much does a house cost?”. There are many variables to consider before being able to offer a meaningful estimate. I give fixed price estimates based on your unique requirements.
We work hard to provide the right solution for each client so each client will see the value of our approach and earn a return on their investment. Typically, you see a beautifully designed website. However, behind the scenes, there quite a bit of work to set up the CMS using best practices (developed to reduce issues in the future, designed for conversions, make it easy to update, security, on-page SEO) as well as providing you with valuable analytics/reporting, ongoing support and training considerations. The goal is to help you hit the ground running and help you take the right steps to see results more quickly.
I ask prospective clients about budget up front, so I can guide you in what you can expect for your investment. Typically, I can help you get up and running with a professional-looking website starting at around $4,000.
If you would like me to create a website proposal for you, please start here (link to website worksheet).
The typical time frame for my clients is 4-8 weeks. This depends on the complexity of the website, how quickly each milestone is met which includes how quickly feedback is provided and approvals are given. This also depends on how much of the content (i.e. copy, images, documents, video…) are provided at the beginning of the project.
Many firms simply require you to provide all of the content upfront before starting a project. If needed, we do a strategy session with you that focuses on your business goals, target audience needs and help you plan the right flow for your website to increase your conversion rate. To learn more about our process, please view our Process (link) page.
Yes it will. We design websites using a responsive design. This means that it is designed in a way to all the site to be displayed appropriately for each type of device such as desktop, tablet or mobile phone. All the websites we design work on all devices.
If you have well written copy for your site, we are happy to add it to your site. If you don’t, you can enlist our services to either clean up the existing copy a bit or enlist the services of a professional copywriter to talk with you and write the copy from scratch, if needed. We would be happy to discuss the details of your needs and quote accordingly.
Yes, we can help you with logos and other branding needs which may include business cards, brochures, and a Facebook and/or LinkedIn profile page - among other options. We know how to work with small businesses to manage their branding both online and offline.
Typically, our clients only need a brief training session and the training document to hit the ground running. These will walk you through the process of updating your own website.
Depending on the level of ongoing support you may need, you may choose to view our training videos as a reminder on how to use the site. Visit our Care Plans.
Our Care Plans include features such as hosting, complete site backups, security scans, software updates, and even website content and functionality updates, depending on the selected plan. We know these items are essential for keeping a website safe and secure, as well as up and running without issue. This is an optional but highly recommended service we offer for our clients. Depending on the level of ongoing services you need, we offer different plans to meet your needs. To learn more, please visit our Care Plans (link) page.
If you don't already have your own domain name and web hosting, we can help point you in the right direction. Based on your situation and budget, we can reduce the number of options for you to consider to make the process easier on you. If needed, you can enlist our services to help you get it done.
In a nutshell, Search Engine Optimization is all about getting your website higher up in the search results on search engines such as Google. The higher up the results you are the more traffic (and customers) you’re likely to get.
Yes, we can help you with the initial SEO Setup as well as ongoing SEO and content creation services. We offer different packages based on the competitive nature of your industry as well as your budget. All SEO Services include a monthly report so can see your progress.
We can, yes. SEO serves one purpose and PPC serves another. If you want to learn more about how investing in PPC can accelerate your results, please let me know.
We can either create the initial custom template for you to use on your own in the future, or we can help you on an ongoing basis. The choice is yours.
At this time, we can help you set up your Social Media accounts and provide custom images to get you started. Most of our clients take over after the initial set up. If you’d like ongoing assistance, we’d be happy to introduce you to one of our partners.
We only take on clients that we feel are a match for our area of expertise. There is a lot involved in getting a website completed successfully and on time. We want both parties to enjoy working together. To help us determine if we are a fit for one another, we have 3 simple steps. Don’t worry, if we are not a match for you, we will refer you to someone who may be a better fit.
Getting started involves 3 simple steps:
- Read this: Who we best serve
- Then Read: Our Process
- Fill out a Getting Started form to help us get the most of our first meeting
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